Authentic Serbian Souvenirs: Top 10 to Buy in Serbia

When traveling, it’s tempting to follow the red “Souvenir” shop signs for gifts, but many items are overpriced and cheaply made. Instead, support local businesses by visiting smaller stores for high-quality handmade goods. These stores offer authentic Serbian souvenirs at fair prices, avoiding the pitfalls of mass-produced items. Skip the “Made in China” labels and consider these top 10 unique authentic Serbian souvenirs for your trip.

Rakija

A traditional Serbian brandy made from fruit. The most popular types are Šljivovica (plum), kruškovača (pear), lozovača (grapes), and medovača (honey). It is a very strong drink that’s usually 40% ABV but homemade rakija is a lot stronger. This drink is to be sipped, not done as a shot! If you’re looking to bring a bottle home, purchase from a grocery store or liquor store for fair prices.

Ajvar

The very popular red Serbian dip is made from paprika. People often consume it by spreading ajvar on a piece of bread. Historically, it used to be stored for months when no vegetables were available during the winter months. This product can be purchased at the grocery store or from open-air markets. Be sure to check the spice level before purchasing.

Sirogojno Knitwear

The village of Sirogojna is famous for its handmade wool-knit garments such as sweaters, cardigans, or socks. These are usually made with traditional Serbian patterns. These garments are sure to keep you warm during the cold weather.

Bermet

Serbian dessert wine that tastes like a mellower Port. It is produced only in the Fruska Gora region of Vojvodina, made with twenty herbs and spices. The full recipe is kept a secret by the families that run the vineyards in the village of Sremski Karlovci. If you’re in the process of planning your visit to Serbia, be sure to add this region to your list.

Opanci

Traditional Serbian peasant shoes are handmade from leather with laces, forming a horn shape at the front of the shoe. While they’re not worn anymore, they’re a unique souvenir and help preserve history. If you’re not interested in purchasing a full pair of the shoes, some people make smaller versions into keychains.

Licitar Heart

A heart-shaped cookie decorated in traditional Serbian patterning. While they’re not the tastiest of cookies, it is made from a special dough of flour and honey before being shaped and colored into a heart. In the center of the cookie is usually a small mirror. The different designs celebrate different occasions. Some shop owners will even write your own personalized message if you ask.

500 Billion Dollar Banknote

A remaining banknote from the hyperinflation Serbia experienced in 1993 during the historical period of Yugoslavia. These bills were not in circulation for a long time, and have been out of use for a while. Due to this, many souvenir shops still sell them. However, for a more unique souvenir, you can visit the National Bank Museum and have your face printed on one of the bills.

Pirotski Ćilim

Popular near the region of Pirotis the production of the popular red Serbian carpets with traditional patterning which are considered good luck. While these carpets are beautiful, they’re not the most easy item to bring home, especially if you’re continuing your adventure elsewhere. Some vendors will ship the carpet to your home directly for a small fee.

Serbian Musical Instruments

Two traditional Serbian musical instruments to bring home are the Frula and Gusle. The Frula is a small wooden flute with 6 holes, similar to a recorder. It was historically used for shepherds to hear their flocks of sheep. The Gustle is a one-stringed instrument that was used in the background of poetry readings. Both are very small instruments and easy to pack to bring back with you.

Traditional Serbian Costume

Many countries in the Balkans, Central Europe, and Eastern Europe still hold a lot of pride in their traditional wear, dressing init for special occasions and holidays. While this purchase is a little more expensive, especially if the dress, shirts, skirts, or vests are handmade, their unique patterning and cultural significance will help you remember your visit to Serbia.

By choosing these authentic Serbian souvenirs, you not only take home tangible reminders of your journey but also contribute to the preservation of Serbia’s cultural heritage. Each piece tells a story, making them far more than just items; they are symbols of your unforgettable Serbian adventure.

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